The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way.
In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.
“An empowering and invaluable book, instructing us on the next steps for effective activism.”—Carol J. Adams, author of The Sexual Politics of Meat
“Is it really possible that we’ve had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy? If only it had been written thirty years ago, I believe the liberation of animals from exploitation and cruelty would be close at hand. Thank goodness we now have Melanie Joy’s profoundly important insights in this short volume, and every animal advocate can read and heed them.”—Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm, Above All, Be Kind, and The Power and Promise of Humane Education.
“I found Strategic Action for Animals to be a useful guide for improving our advocacy skills as well as working towards building a stronger movement. Whether you are an individual activist or work for a large organization, this book serves as an important reminder that each of us plays a crucial role in helping create a more compassionate world, and that the animals are counting on us to be as effective as possible in bringing about positive and meaningful changes.”―Erica Meier, Executive Director, Animal Outlook
“I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees.”―Gene Baur, author of Farm Sanctuary