Publishing and Media

Promotion FAQ

Congratulations! You are now a Lantern author. Now the real work begins!

Each year over 50,000 books are published in the United States. Most of these books sell a few thousand copies and receive little or no attention from reviewers or the media. Serious books on serious subjects constitute a tiny percentage of the books sold throughout the year.

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Top Ten Ways to Promote Your Book

1. Carry copies of your book with you wherever you go. When people are interested in you, they will often be interested in your work, as well. You never know when there will be an opportunity to sell your book or when you’ll meet someone influential to whom you ought to hand a copy.  If there are situations where you can’t carry enough books, be sure to take fliers or postcards so that those interested will remember your name and the title of your book.

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Post-Publication FAQ

“How can I order my book?”

All authors are entitled to a 50% discount on copies they purchase themselves. To order books, please call 703-661-1594. You will be charged for shipping, and you will not receive royalties on books that you buy yourself.

Please order books with at least a two to three weeks lead time. Shipping is expensive enough without incurring express charges.

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Pre-Publication FAQ

“When and how should I send in my manuscript?”

If your manuscript is not yet complete, please send it to us by the date specified in your contract. You may email us the text (as one document, please, rather than separate files for individual chapters or sections) or send us a disk, but please also mail us a hard copy. We set the due date based on the book’s anticipated publication date and the time we expect it will take to prepare the manuscript for publication. Delays in submitting the manuscript may result in postponement of the publication date. If you feel you will not be able to meet the deadline specified in the contract, please contact us to discuss an extension rather than submitting an unfinished book, which will certainly create delays.

Please refer to our Style Guide before submitting your final manuscript. Then see How to Submit a Manuscript.

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Copyrights, Permissions, and Fair Use

One of the rights accorded to the owner of the copyright is the right to reproduce or to authorize others to reproduce the work in copies or phonorecords. This right is subject to certain limitations found in sections 107 through 118 of the Copyright Act (Title 17 U.S. Code). One of the more important limitations is the doctrine of fair use. Although ‘fair use’ was not mentioned in the previous copyright law, the doctrine has developed through a substantial number of court decisions over the years. This doctrine has been codified in section 107 of the copyright law.

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How to Submit a Manuscript

Manuscripts (complete only) should be directed to ‘The Editor’ at our Brooklyn office (see our Contact page) and be sent with a self-addressed stamped envelope, a resume, relevant marketing information, and any other material that you feel would be useful in helping us understand the book’s content market and potential. We will also happily receive this information via email.

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Crowd-funding a Book

In 1926, T. E. Lawrence (“of Arabia”) decided to take his memoir about the Arab Revolt during World War I—Seven Pillars of Wisdom—and turn it into a slightly abridged but lavishly illustrated “subscribers’ edition,” with illustrations commissioned from some of the leading British artists of the day, including Paul Nash and Augustus John. Fearful of being seen to exploit his war-time record for personal gain, Lawrence published 200 copies at thirty guineas each, which was about a third of the cost per book. A trust was eventually set up to pay off the debt. Lawrence was no businessman!

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The Art of Editing

The always interesting texts from “Writers Ask,” the quarterly magazine produced by Glimmer Train, include a quote from Charles Johnson that could apply to all writers, whether of fiction or non-fiction.

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Telling a Story

When one thinks about it, writing a book is a lot like being like Coleridge’s Ancient Mariner. The reader is the wedding guest, a guy who’s got his mind on much more fun things than to listen to your story, and who’s very resistant when you collar him and demand that he pay attention.

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