The publication of this book is part of a bold campaign championed by Dr. Richard Schwartz and other Jewish activists to restore the ancient Jewish holiday that was initially used to tithe animals for sacrifices and to transform it into a day devoted to increasing awareness of Judaism’s many teachings about treating animals compassionately and how the current treatment of animals on factory farms and other settings seriously violates these teachings. It is a continuation of Dr. Schwartz’s over 40-year effort to show that plant-based diets are most consistent with Jewish teachings on preserving our health, treating animals with compassion, protecting the environment, conserving natural resources, helping hungry people, and pursuing peace.

At a time when animal-based diets and agriculture contribute significantly to the massive mistreatment of animals, heart disease, cancer, and other life-threatening diseases, climate change and other environmental threats to humanity, the wasteful use of land, water, energy, and other resources, widespread hunger, and the potential for future pandemics, the book’s essential messages show the relevance of Judaism’s eternal values to current issues.

The book’s many supporting blurbs from Jewish organizations, rabbis, and other influential Jews show that reforming and transforming the ancient Jewish holiday is indeed an “idea whose time has come.”
Please use the book’s messages to join this initiative that can help leave a decent, healthy, compassionate, environmentally sustainable world for future generations.