Bruce Friedrich is co-founder and executive director of the Good Food Institute. Bruce oversees GFI’s global strategy, working with directors and international managing directors to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results.

Bruce is a TED Fellow, Y Combinator alum, and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. He has appeared on The Today Show, NBC Nightly News, CBS Evening News, TED Radio Hour, New Yorker Radio Hour, Recode Decode, the Ezra Klein Show, and a variety of programs on MSNBC, Fox News, and CNN.